5 generic snack foods that are better than brand-name

Let’s be real: snacking is an art form, and we all have our go-to treats when the cravings hit. But what if I told you that your favorite snacks have affordable (and sometimes tastier) alternatives hiding in plain sight? That’s right, some of the best snack foods aren’t the ones with flashy labels and big price tags—they’re the budget-friendly underdogs that deliver more flavor for less cash.

Ready to snack smarter? Here are five snack foods that are better (and cheaper) than the leading brand.

1. Popcorn: store-bought vs. fancy brands

There’s no denying it—gourmet popcorn has popped in popularity. Brands like Boom Chicka Pop and Smartfood offer delicious, pre-popped kernels in trendy flavors, but they come with a premium price. Enter the humble store-bought bag of kernels or microwavable store brand popcorn, which delivers all the crunch and flavor for a fraction of the cost.

Why it’s better: Making your own popcorn is super easy and gives you control over seasoning and freshness. Plus, a big bag of kernels costs just a few bucks and can last you for weeks. You can season it any way you like—think butter and salt, parmesan and garlic powder, or even cinnamon and sugar.  

Savings: Pop your own popcorn for as low as 25 cents per serving compared to $1 or more for the pre-popped bags.

Brigit tip: If you want to save even more, buy popcorn kernels in bulk and pop them on the stovetop or with an air popper for one of the most inexpensive, easiest snack foods.

2. Generic tortilla chips vs. big-name brands

Tortilla chips are a snacking staple, whether you’re having them with salsa, guacamole, or just by the handful. While brands like Tostitos dominate the chip aisle, generic tortilla chips from your local grocery store can be just as crispy and salty—without the brand-name markup.

Why it’s better: Store-brand tortilla chips often taste identical to their pricier counterparts, with the same satisfying crunch and saltiness. Plus, they’re perfect for loading up with nacho toppings or dipping into your favorite homemade salsa.  

Savings: Store-brand tortilla chips typically cost $1-2 less per bag than big-name brands like Tostitos.

Brigit tip: Check out store brands like Aldi’s Clancy’s or Trader Joe’s Organic Tortilla Chips—they’ve got rave reviews and are perfect for dipping without the high price tag. Winners among snack foods!

3. Store-brand granola bars vs. national brands

Whether you’re grabbing a snack on the go or fueling up for a workout, granola bars are a convenient, portable snack. But brands like Nature Valley or Kind can be pricey. Many grocery stores offer their own versions of these popular bars with the same ingredients—think oats, nuts, and a little chocolate—but at a much friendlier price.

Why it’s better: Store-brand granola bars often pack the same wholesome ingredients and satisfying crunch as the big brands, minus the hefty price tag. Some brands even offer organic or high-protein varieties for a lower price than national brands.  

Savings: You can easily save $1-2 per box by choosing the store’s brand over the big-name version.

Brigit tip: Try Walmart’s Great Value or Target’s Good & Gather granola bars—they often have similar flavors to popular brands but at a fraction of the cost.

4. Generic cheese crackers vs. Cheez-Its

Cheez-Its may be the reigning champ of cheesy snacks, but they’re not the only cracker in town. Store brands often have their own version of these beloved cheese squares, and many snackers swear they’re just as delicious—if not better! These crunchy, cheesy bites are perfect for snacking on their own or as a sidekick to a sandwich.

Why it’s better: Store-brand cheese crackers pack the same cheesy punch with a crispy texture that rivals Cheez-Its, but they’re often found for less than half the price. Plus, with some brands offering reduced-fat or whole-grain versions, you don’t have to compromise on your health goals either.  

Savings: Generic cheese crackers can be $1-2 cheaper than Cheez-Its for the same size box.

Brigit tip: Aldi’s Savoritz crackers are a fan favorite and are often considered indistinguishable from the leading brand in terms of flavor and texture.

5. Store-brand ice cream vs. premium brands

Everyone loves a scoop of premium ice cream, but brands like Ben & Jerry’s or Häagen-Dazs can be a splurge, especially if you’re an ice cream aficionado. Luckily, many grocery stores have caught on and now offer their own high-quality ice cream pints with rich flavors and creamy textures—without the gourmet price.

Why it’s better: Store-brand ice cream is often made with the same high-quality ingredients (cream, sugar, and real flavorings) as premium brands, and some stores even offer unique flavors that rival the creative combinations of their pricier counterparts.  

Savings: A pint of store-brand ice cream can cost up to $2-3 less than a pint of Ben & Jerry’s or Häagen-Dazs.

Brigit tip: Try Aldi’s Belmont ice cream or Trader Joe’s ice cream flavors—both have loyal fan followings for their rich texture and amazing taste. And they’re cheap!